30021 Tomas, Ste. 300
Rancho Santa Margarita, CA 92688
949-459-1900
...Get results from your website
whether your site's focus is marketing, sales, support, or all of the above. We'll give it beauty and functionality all tailored to your target audience!
Effective Search Engine Optimization means ranking well on engines like Google and Bing for the search terms that are relevant to your website. We use proven strategies and tailor our approach to your company's needs and resources.
Prices range based on the quantity and competitiveness of the target terms, where you rank currently, and the likely strategies and techniques that will need to be deployed. There are usually initial/setup and ongoing cost components. Most Bastion Internet clients spend between $ 1,000 and $ 5,000 initially and follow that up with ongoing efforts costing from $400 to $2,000 per month.
The process starts before any commitments are made. We'll first do an evaluation to determine what the initial and ongoing efforts will consist of. A contract is then agreed upon.
Bastion Internet then works with you to establish keyword targets, takes a baseline ranking, and we start work on the optimization.
Search engines such as Google use a 'bot' (robot software), to crawl your site to find out what the site is all about. The important elements are access, content, and coding.
First, your site's content must be accessible. Next, the page content should be optimized to the target phrase(s). Finally, the coding behind the scene needs to be in line with the keyword targets.
Monthly / Ongoing:Depending on the competitiveness of the targeted search phrases, it's likely that ongoing efforts will be needed to raise and/or sustain rankings. Bastion Internet helps with the major areas involved; link building, content additions and enhancements, and algorithm change reaction.
There are key areas that require special optimization efforts; among them - Local, Shopping, and Video. Local optimization is focused on companies that do business locally. Both Google and Bing have local results that display when a search of a local nature is done (e.g. dry cleaners in Anaheim). The same holds true for eCommerce sites with product/shopping searches and the upcoming area of video content optimization.
